Winning the Hardware-Software Game

Using Game Theory to Optimize the Pace of New Technology Adoption

Innovators of new technology systems requiring users to combine both hardware and software components often face delays in adoption of their new systems.  Users will not buy the hardware until enough software or content is available, while at the same time software providers will not provide content until enough users have adopted the new system.  This book examines the dynamics of this adoption process and provides methods for optimizing the pace of adoption of new technology systems.     Read more...

Happiness lies in the joy of achievement and the thrill of creative effort.

-- Franklin D. Roosevelt

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QuantAA possesses a unique fusion of education, experience and quantitative skills, with superior quality of service and integrity.

Ruth Fisher, Ph.D., is Founder and Principal of QuantAA.  She specializes in helping companies define, articulate, and quantify technology profits, costs, and value.  She is also the author of Winning the Hardware-Software Game: Using Game Theory to Optimize the Pace of New Technology Adoption.

Dr. Fisher is currently consulting to Secured Environment Company (SECo), providing organizations with the information they need to make better decisions regarding their private and social operating enviroments.  Together with the founder and CEO of SECo, Dr. Fisher is co-inventor of patent pending Emissions AccountingTM, a methodology for quantifying and valuing pollutant emissions in real-time.  This technology was voted as the best green technology in COP 15‘s Bright Green Event in Copenhagen 2009.

Prior to working with SECo, Dr. Fisher worked with Tynax, The Technology Trading Exchange, a start-up that provides infrastructure to facilitate technology transfer by buyers and sellers of intellectual property.  While at Tynax, Dr. Fisher designed analyses for aggregating, synthesizing, and summarizing large amounts information on technologies and technology developers so as to target best-fit potential buyers or sellers for a particular technology.

Previous to founding QuantAA, Dr. Fisher spent seven years working with the premiere economic and management consulting firms, Putnam, Hayes & Bartlett, Inc. (later PHB-Hagler Bailley, Inc.) and Charles River Associates, Inc.  During that time she worked on cases involving infringement of intellectual property, licensing disputes, and breaches of contract, including Supreme Corq v. Nomaco, Supreme Corq v. Neocork, BTG v. Qualcomm, Ericsson v. Qualcomm, Emory University v. Glaxo Wellcome, Osband v. United, Hot Key v. Pinnacle, Ortho Pharmaceutical v. Amgen, and Entergy Arkansas v. Union Pacific Railroad.  For these clients, Dr. Fisher oversaw research of the relevant markets, she directed analyses of both public and private economic and financial data, she prepared expert reports on damages due to lost profits, and she rebutted opposing parties' analyses.  In every case in which her analyses were utilized, Dr. Fisher's calculations resulted in very favorable results for the client.

Dr. Fisher holds a B.A. in Mathematics from the University of Pennsylvania and a Ph.D. in Economics from the University of Chicago.

University of Chicago

University of Pennsylvania

 

Business & Legal Assessment

  • magnifying glass illustrationThird Party Analyses
  • Value of Products or Projects
  • Magnitude of Damages Incurred

The Integrated Approach

An Integrated Business Approach diagram

When information is integrated across company departments, then many efficiencies can be realized.

Intellectual Capital is

tree illustration
...the study of the roots of a company's value...

-- Leif Edvinsson &
Michael S. Malone